Attendance this season is projected to be, on average, 81 percent of capacity, compared with 84 percent last season. He also blamed falling attendance on a “cannibalization” of the audience by the Met’s high-definition movie theater broadcasts. “We did not feel it was as successful as it might have been,” he said of the increase. Gelb said prices this year were “raised dramatically,” by about 10 percent. Gelb said of the price cuts, noting that more ticket sales would compensate for any lost revenue because of lower prices. “We think that is going to increase attendance,” Mr. The Met will continue its rush-ticket and free open-rehearsal programs. One exception will be the $20 seats in the rear of the family circle, which will rise by $5. In all, more than 2,000 seats for each performance will cost less, the Met said. For example, an orchestra aisle seat that is $360 this season will be $330, and a grand tier box seat will go to $180 from $195. The lower ticket prices will come in a 2013-14 season that includes the return of the music director James Levine to the pit after a two-year absence an unusual appearance by a female conductor, Jane Glover and, surprisingly, the first time Anna Netrebko, the Russian diva, will tackle one of the most famous Russian roles at the Met.Įxperiencing those moments will still not be cheap, but the new ticket pricing will ease sticker shock. The average cost of admission will drop by 10 percent, or to $156 from $174, Peter Gelb, the general manager, said in a recent interview. So in a rarity in the rarefied world of the performing arts, the Met said it would reduce ticket prices next season. They made going to the opera too expensive. Attendance is down this season at the Metropolitan Opera, and officials there acknowledge that the fault is their own.
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